The purpose of the Marketing department is to build recognition of the Parrot brand and its products among our clients, as well as among users and the general public around the world. For that reason, it includes the professions of communications and media relations. It defines and also implements the Web strategy.
The product managers analyze and position the products and oversee their worldwide launches.
The Marketing department takes part in increasing sales by setting up communication materials directly at points-of-sale, sales promotions, and leading the e-commerce site.